Frantic months-long promotion of the government reconstruction finally paid off and brought success. I don’t mean that the reconstruction was successful – since it did not only fail to remove everyone who deserved to be removed (Vucic himself admitted that there was neither strength nor courage for such a step), but we even got some new government members we don’t need. It is not exactly the Monty Python Ministry of Silly Walks, but it is the Minister for Kosovo (and Metohija). Although, if we now have a Minister for the EU, over which we also have no power… Besides, if we had ministers only for what we have, we would not need a Finance Minister, would we now?

I am referring to the success achieved by the concept itself: Reconstruction.

After our authorship of the word “vampire” was recognized, now we can pride ourselves of managing to export reconstruction, despite the fact that we have serious problems with export in general. Reconstruction became a trend. And a worldwide one at that.

Vuk Jeremic, nearing the end of this mandate, is asking for the reconstruction of the UN General Assembly, because, without it, and especially without him, that body (not Jeremic’s body, but the General Assembly) will not be the leader in the 21st century.

Obama would like to use bombs to reconstruct Syria, as soon as he gets approval at least from the Congress, since everyone else, the UN and the EU and NATO and the British, and particularly Russians, have said no.

Putin is reconstructing laws, in order to completely abolish the LGBT population, to the delight of the Russian organization Nashi (Ours),and to the great envy of our Nashi.  

Newly placed Cyrillic name plates in Vukovar are being reconstructed with the aid of hammers.

Seselj was allowed a reconstruction of the Trial Chamber. Just a month before his verdict was to be read, the only judge who drew attention to violations of the law was ousted.

And thus, during the course of no more than ten days, Vuk Jeremic would like to reconstruct the UN, which did not allow Obama to reconstruct Syria because Russians, who are reconstructing the LGBT population are not allowing it, which is the same that the organization Nashi (Ours) would do if they had any power, while swearing by the Cyrillic alphabet, which in turn is being reconstructed from street name plates in Vukovar by “theirs”, a city which would be spelled with Cyrillic letters if  Seselj, who reconstructed the Trial Chamber, was in charge…

However, reconstruction is not waning at the home field, either. On the contrary.

Cedomir Jovanovic would like to reconstruct the opposition and unite the Liberal Democratic Party and the Democratic Party. At first, Djilas decisively rejected such an idea; however, today, at the meeting during which the Main Board of the Democratic Party was reconstructed, he said, less decisively, that maybe such an idea is not impossible.

Today, the Progressives officially called on their Leader to initiate the reconstruction of the Belgrade city government.

The Belgrade authorities immediately asked for a reconstruction of the elections– demanding the restoration of a rule that they have abolished some time ago – that the Mayor is chosen by direct elections, and not in the City Assembly. This idea was supported by the United Regions of Serbia, which, by the way, was created by a reconstruction of G17+, and was removed from power when the government was reconstructed; after this move, Dinkic was reconstructed to the position of advisor to the Deputy Prime Minister.

The specter of reconstruction is circling the world.

Oh, the wonders of marketing!

Translated by Bojana Obradovic

Peščanik.net, 21.09.2013.


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Nadežda Milenković

Nadežda Milenković, kreativna direktorka, školovala se da radi sa delinkventima, a završila kao „samohrana majka srpskog advertajzinga“. Smislila neke od najboljih slogana: „Ili jesi ili nisi“ (Lav pivo) , „Izgleda šašavo, ali mene leđa više ne bole“ (Kosmodisk), „Ako vam je dobro, onda ništa“ (Peščanik)... Radila u reklamnim agencijama: Mark-plan, Sači, Mekken, Komunis. Sve manje radi komercijalne kampanje i okreće se goodvertisingu. Na Fakultetu za medije i komunikacije vodila master kurs: Idejologija. Autorka bestseler knjige „Kako da najlakše upropastite rođeno dete“, dugogodišnje rubrike „Pun kufer marketinga“ u nedeljniku Vreme i kolumne ponedeljkom na portalu Peščanik. Poslednja knjiga: „Ponedeljak može da počne“, 2020.

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Author: Nadežda Milenković

Nadežda Milenković, kreativna direktorka, školovala se da radi sa delinkventima, a završila kao „samohrana majka srpskog advertajzinga“. Smislila neke od najboljih slogana: „Ili jesi ili nisi“ (Lav pivo) , „Izgleda šašavo, ali mene leđa više ne bole“ (Kosmodisk), „Ako vam je dobro, onda ništa“ (Peščanik)... Radila u reklamnim agencijama: Mark-plan, Sači, Mekken, Komunis. Sve manje radi komercijalne kampanje i okreće se goodvertisingu. Na Fakultetu za medije i komunikacije vodila master kurs: Idejologija. Autorka bestseler knjige „Kako da najlakše upropastite rođeno dete“, dugogodišnje rubrike „Pun kufer marketinga“ u nedeljniku Vreme i kolumne ponedeljkom na portalu Peščanik. Poslednja knjiga: „Ponedeljak može da počne“, 2020.